CASE STUDIES

Muse collects email addresses from 83% of concert attendees, drives over 1 million video views, and raises $15,000 for charity.

BTS drives 151,000+ song requests and 20,500+ Spotify collection saves for new album ahead of world tour.

Sleeping With Sirens collects 30,000 fan email addresses and geolocations to help promote and route upcoming tour.

Fans donate over $12,850 to Counting Crows' charity by requesting songs for summer tour.

New Kids On The Block raised $50,000 for charity through a ticket giveaway contest for one concert.

Bud Light sponsors Set The Set show for X Ambassadors and Post Malone at Madison Square Garden.

Muse collects data on 83% of concert attendees and raises $15,000 for charity

Product: Set The Set + Sweepstakes for Charity

THE RESULTS

1 million + live stream views

Data on 83% of concert attendees

$15,000 raised for charity

135,000+ fans engaged on 

social media

HOW IT WORKED

Muse wanted to offer a rare and intimate ‘by request’ concert to give their super fans a say in which songs would be played to raise money for ‘The Passage’ - a charity focused on ending homelessness.


Muse used our contesting system to enable fans to donate to charity for a chance to win tickets. Muse fans used the web app to donate over $15,000 to The Passage.


For fans who purchased tickets, we partnered with Ticketmaster to send Muse ticket holders a unique confirmation code. The code gave them access to request up 10 songs from a list of fan favorites and deep cuts curated by the band. 


83% of concert attendees provided their email address and confirmation code to submit their song requests. Users converted their song requests into Spotify playlists and 76% of ticket holders shared their requests on social media. 


Based on the success of this campaign, Muse signed on for another ‘by request’ show which was live streamed and included real-time voting during the set. The concert generated over 1 million live stream views and more than 12 media publications covered the show. 


BTS drives over 151,000 song requests ahead of their 2018 world tour

Product: Set The Set

THE RESULTS

20,500+ Spotify song saves

3,800+ fan emails collected

Grew fan database by 7.6%

151,000+ song requests

HOW IT WORKED

BTS wanted to increase Spotify consumption for a new album and drive fan engagement for a recently announced arena tour. 


Fans used Set The Set to create their dream BTS set list for the tour, then shared their set list with friends as a Spotify playlist.


AXS promoted the campaign to 12,000 concert attendees. 3,843 fans submitted set lists and BTS collected their name, email, age, gender, and location for future marketing efforts. Fans requested 151,018 songs in total, an average of 39 song votes per fan. This drove 528 Spotify playlists and 20,500 Spotify songs saves for BTS. 


Through Set The Set's social recruiting features, users shared Set The Set with friends and family. This helped BTS grow their database by 7.6%, connecting them with new engaged fans. 


32% of the target audience engaged with the campaign showing clear intent to purchase tickets and set the foundation for a highly targeted remarketing campaign to increase ticket sales.


Sleeping With Sirens collects over 30,000 fan email addresses for fan database

Product: Set The City

THE RESULTS

30,000+ email addresses collected for upcoming tour

12,700+ fans engaged 

on social media

93% conversion rate from Facebook

HOW IT WORKED

Sleeping With Sirens wanted to collect demographic and geolocation fan data for their upcoming tour. Using Set The City, fans were able to request a city they wanted the band to play for their upcoming tour by entering their location and email address. 


Over 30,000 fans submitted city requests at a 93% click to conversion rate. Sleeping With Sirens acquired location and email address from these engaged fans.


Fans donate $12,800+ to charity by requesting Counting Crows songs

Product: Set The Set for Charity

THE RESULTS

7,456 super fan emails collected

$12,855 raised for charity

Ticketmaster promoted to 20,000+ fans

HOW IT WORKED

Counting Crows wanted to do something special for the 25 Years and Counting summer tour. Adam Duritz posted on Facebook saying "You know we’re pretty religious about playing whatever we want each night but, as we celebrate our entire catalog of music this Summer on the 25 Years and Counting Tour, we can’t help but remember that you’ve been here with us the whole time too. We're curious which songs you want to see this summer."


Set The Set partnered with Ticketmaster and emailed 20,000 fans with the opportunity to request songs for the tour.


7,456 fans submitted song requests requests and donated an average of $21.11 to Greybird Foundation to boost their song requests. This resulted in over $12,855 raised for Counting Crows' foundation. 2.5% of fans converted their song requests into Spotify playlists resulting in over 2,300 collection saves for the band.

New Kids on the Block raises $50,000 for charity

Product: Sweepstakes for Charity

THE RESULTS

3,000+ fan emails collected

$50,000 raised for charity

1 benefit show

HOW IT WORKED

New Kids On The Block wanted to run a ticket giveaway contest for a benefit show in Chicago, where proceeds would be raised for the non-profit Generation Rescue. They used the Set The Set contesting platform to offer fans a chance to win a pair of tickets and a meet & greet by donating money to the charity. The more money a fan donated, the better chance they had at winning the prize.


Fans donated $50,000 in just one week to support Generation Rescue, and one lucky winner and their friend had the amazing opportunity to attend the show and meet the band!

Bud Light sponsors Set The Set show for X Ambassadors and Post Malone at Madison Square Garden

Product: Set The Set Sponsored Pages

THE RESULTS

Collected data on 63% of the audience

Bud Light sponsored the experience

1,213 fans got an intimate by request experience

HOW IT WORKED

We partnered with X Ambassadors and Bud Light to let fans request songs for their One Night Only show at Madison Square Garden Theater, with special guest Post Malone. Bud Light's sponsorship included special branding on X Ambassador’s Set The Set page and X Ambassadors was compensated by Bud Light for the partnership.


63% of the audience submitted song requests for the show. It was a special experience for the fans and an incredible opportunity for Bud Light to reach these fans through their favorite artist!

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